Beauty - The colorless beauty and inner fire of
the diamond has made this precious gem prized for centuries.
Each stone's complex characteristics cannot be duplicated
and no two diamonds can ever be the same. Each stone, like
its owner, is endowed with a personality and character uniquely
its own.
Durability - A diamond is the hardest substance
known to man, making it resistant to deterioration. When
cared for properly, diamond jewelry can be worn every day
and passed on as a heirloom to the next generation.
Purity - Although new resources for diamonds are
being explored and discovered, the supply of these gems
remains limited. This is understandable once you learn that
more than 250 tons of ore need to be blasted, crushed and
processed to yield just one carat of rough diamond. Further,
only 20 percent of all rough diamonds are suitable for gem
cutting.
