Even before these magnificent creations of nature were mined in profusion toward the end of the 19th century, they were a source of fascination and value to early man. The Romans thought diamonds were splinters from falling stars while the Greeks regarded the sparkling gems as tears of the gods. It is a derivation of the Greek word "adamas," meaning unconquerable, that gave the diamond its name.

Rare and fascinating, mysterious and magical, the diamond has ignited fires of war and romantic passion throughout history.

The diamond claimed its place as the primary token of love toward the end of the 15th century when Austrian Archduke Maximilian gave the first diamond engagement ring to his betrothed. It was placed on the fourth finger of her left hand because that finger was believed to course with the vein of love that passed directly to the heart. Five centuries later, the diamond remains one of the most luxurious and desirable gifts for any romantic and celebratory occasion, a gem whose purity and brilliance symbolizes lasting love.